Mandate
At the heart of our initiative lies a commitment to Rwanda's transformation into a leading global business services destination. Our mandate encompasses the strategic vision and mission that drives our efforts to create sustainable growth and opportunities.
Mission
The mission of the GBS Growth Initiative is to foster industry growth, promote investment, and develop talent within Rwanda's GBS sector. It aims to provide a dynamic platform that advocates for the needs of the GBS industry and supports skills development to achieve sustainable and equitable development throughout the country.
Vision
To establish Rwanda as the leading destination for Global Business Services in Africa by offering a dynamic environment that attracts investments, creates impactful employment opportunities, and promotes long-term economic development.
Pillars
Discover the core values that drive our mission and vision.
Investment Promotion
Drive Rwanda’s GBS growth by attracting international and domestic investment, showcasing sector opportunities, and simplifying investor support with tailored incentives and streamlined processes.
Skills & Talent
Develop a competitive, work-ready, and inclusive workforce by aligning skills with investor needs, building advanced digital and AI capabilities, promoting diversity, and partnering with higher education institutions.
Policy Advocacy
Position the GBS GI as the industry’s central coordinating body, fostering public-private collaboration, enabling data-driven decisions, and establishing itself as the authoritative voice for the sector.
Our offerings
We provide a range of services designed to support businesses at every stage of their journey in Rwanda.
Offering of Investment Promotion
Offering of Skills & Talent
Offering Policy Advocacy
End-to-End Investor Facilitation
The GBS GI promotes existing incentives, advocates for GBS-specific reforms and infrastructure improvements, and provides end-to-end investor advisory support managed through a modern CRM to ensure a seamless journey from initial enquiry to full operation.
Global Market Engagement
Proactive campaigns targeting priority markets to position Rwanda as a sophisticated hub, supported by multi-channel promotion combining roadshows, digital marketing, and analyst relations to boost visibility and secure favorable representation with global buyers.
Domestic Market Development
Campaigns to educate executives on the benefits of GBS cost savings, specialized skills, and improved service while domestic advocacy encourages telecoms, banking, and insurance to outsource non-core functions and boost efficiency and competitiveness.
National Work-Readiness & Language Programmes
Rwanda’s national work-readiness and language programmes are designed to bridge the gap between education and industry needs by equipping youth with job-ready, employer-relevant skills. Through structured training in professional communication, customer service, digital literacy, and workplace ethics, combined with intensive English and French language development, these programmes reduce onboarding time, improve productivity, and ensure consistent service quality. This coordinated, nationally supported approach enables investors and operators to access a pipeline of talent that is deployment-ready, adaptable, and aligned with global GBS delivery standards.
Advanced Digital & AI Capability Development
Rwanda is investing heavily in advanced digital and AI capability development through national skilling initiatives, including the 1 Million Coders programme and the National Skills Transformation and Talent (NSTT) Programme. These initiatives are building a strong pipeline of talent in software development, data, AI, cloud, cybersecurity, and automation, annotation aligned with current and future GBS demand. By combining foundational digital skills with advanced, industry-relevant training, Rwanda is positioning its workforce to support higher-value, technology-enabled services, accelerate digital transformation for operators, and strengthen the country’s role as a next-generation, AI-enabled delivery hub.
Inclusive Talent Acceleration Initiatives
Rwanda’s inclusive talent acceleration initiatives are designed to expand participation in the Rwanda GBS sector while delivering measurable impact for investors and operators. By intentionally integrating women, youth, refugees, and persons with disabilities into targeted work-readiness, digital, and language programmes, these initiatives unlock underserved talent pools and strengthen workforce diversity. Impact-sourcing models, employer-linked training, and supportive onboarding frameworks improve employability, retention, and team stability—while enabling companies to meet ESG and impact without compromising service quality or scalability.
Central Convening & Governance Platform
GBS GI serves as a central convening and governance platform that brings together government, industry, and development partners to align strategy, policy, and implementation for the Rwanda GBS sector. By coordinating dialogue, consolidating stakeholder priorities, and tracking agreed actions, the platform reduces fragmentation and ensures coherent decision-making across institutions. This structured governance approach strengthens policy predictability, accelerates issue resolution, and provides investors and operators with a clear, trusted interface for engagement, advocacy, and sector-wide collaboration.
Data-Driven Policy Intelligence Hub
GBS GI’s Data-Driven Policy Intelligence Hub anchors advocacy in evidence by continuously gathering market data, investor feedback, diagnostics, and global benchmarking. This intelligence enables timely identification of regulatory gaps, talent constraints, and competitiveness levers, translating real market signals into actionable policy recommendations. By supporting adaptive, informed decision-making, the hub strengthens policy effectiveness, reduces uncertainty for investors, and ensures Rwanda’s GBS ecosystem remains responsive, competitive, and aligned with global industry trends.
Strategic Policy Advocacy & Reform
GBS GI drives strategic policy advocacy and reform by translating private-sector priorities into clear, evidence-based recommendations that support sector growth and competitiveness. Through sustained engagement with government, regulators, and partners, it advances reforms on incentives, licensing, talent mobility, digital regulation, and ease of doing business. This proactive, coordinated approach reduces regulatory friction, improves investment certainty, and ensures Rwanda’s policy environment evolves in line with the needs of global GBS investors and operators.
Our Team
Meet the dedicated professionals driving our mission forward.
Advisory Board
Experienced leaders guiding our strategic direction.
Our Partners GBS GI Members
Cultivating strong partnerships is at the heart of our approach. We are deeply committed to collaborating with industry leaders who share our passion for delivering outstanding business solutions. Through our expansive network of strategic allies, we not only enhance our capabilities but also extend the breadth of services available to our valued clients.
